Wyndham time shares pitch more, sell more
The world's largest time-share developer reported an increase in sales for the second quarter, driven by a higher volume of guests going on tours to hear sales pitches.
Wyndham Worldwide Corp., the parent company of Orlando-based Wyndham Vacation Ownership, said its time-share operation had revenue of $630 million for the three months that ended June 30. That figure was up 11 percent compared with the same period a year earlier.
Partly driving the increase was Wyndham's acquisition of Shell Vacations Club, an early pioneer in the time-share business.
Wyndham said its time-share sales were up 5 percent from a year ago, driven by a 10.8 percent increase in "tour flow," or the number of people sitting through its sales pitches. But the company's marketing efforts were less effective, as the "volume per guest" — or the amount of revenue generated per tour —- decreased by 4.4 percent.
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