BLUEGREENS TRUE COLORS

The partial article below pretty much cuts to the chase. Bluegreen's main focus is sales. Not providing owners with happy vacations but selling more VOIs or Vacation Ownership Intervals, so they can pay dividends to their stockholders who in turn can take you money and go on vacation themselves. I'm betting they do not own Bluegreen points. To read the entire article visit: http://money.cnn.com/news/newsfeeds/articles/marketwire/11G025179-001.htm

The following provides financial and other information regarding our assets, including our investment in Bluegreen and acquired operating businesses, our real estate joint ventures, and our BankAtlantic legacy portfolio of loans and foreclosed real estate.
Bluegreen Overview for the Third Quarter, 2014 Compared to Third Quarter 2013
Bluegreen Corporation: On April 2, 2013, BBX Capital acquired a 46% interest in Woodbridge Holdings, LLC ("Woodbridge"). BFC Financial Corporation ("BFC"), BBX Capital's parent company, owns the remaining 54% of Woodbridge. Woodbridge's principal asset is its 100% ownership of Bluegreen Corporation ("Bluegreen").
For the quarter ended September 30, 2014, net income attributable to Woodbridge was $16.6 million, of which $17.2 million related to the operations of Bluegreen. BBX Capital recognized 46% of the net income attributable to Woodbridge, or $7.6 million, for the quarter ended September 30, 2014. For the nine month period ended September 30, 2014, net income attributable to Woodbridge was $47.8 million, of which $49.7 million related to the operations of Bluegreen. BBX Capital recognized 46% of the net income attributable to Woodbridge, or $22.0 million, for the nine month period ended September 30, 2014. 
During the third quarter of 2013 and the first, second and third quarters of 2014, Bluegreen paid cash dividends of $18.0 million, $14.5 million, $19.0 million, and $19.0 million, respectively, to Woodbridge. Woodbridge paid cash dividends to BBX Capital of $ 3.7 million, $6.4 million, $8.4 million, and $8.5 million, respectively, during September 2013, April 2014, June 2014, and August 2014, based on BBX Capital's pro rata 46% interest in Woodbridge.
Bluegreen Highlights for the Third Quarter, 2014 Compared to Third Quarter, 2013
(1) Bluegreen's sales of VOIs under its capital-light business strategy include sales of VOIs under fee-based sales and marketing arrangements, just-in-time inventory acquisition arrangements. Bluegreen enters into agreements with third party developers that allow Bluegreen to buy VOI inventory from time to time in close proximity to the timing of when Bluegreen intends to sell such VOIs and refers to this as "Just in Time" arrangements. Bluegreen also acquires VOI inventory from resorts' property owner associations ("POAs") and other third parties close to the time Bluegreen intends to sell such VOIs. Such VOIs are typically obtained by the POAs through foreclosure in connection with maintenance fee defaults, and are generally acquired by Bluegreen at a significant discount. Bluegreen refers to sales of inventory acquired through these arrangements as "Secondary Market Sales."
System-wide sales of VOIs, net include all sales of VOIs, regardless of whether Bluegreen or a third-party owned the VOI immediately prior to the sale. The sales of third-party owned VOIs are transacted as sales of timeshare interests in the Bluegreen Vacation Club through the same selling and marketing process Bluegreen uses to sell its VOI inventory. The growth in system-wide sales of VOIs, net during 2014 as compared to 2013 reflects an increase in the number of tours and an increase in the sale-to-tour conversion ratio. During the three months ended September 30, 2014, the number of tours increased by 9% compared to the same period in 2013. The increase in the number of tours reflects efforts to expand marketing to sales prospects through new marketing initiatives. Additionally, during the three months ended September 30, 2014, Bluegreen's sale-to-tour conversion ratio increased 1% compared to the same period in 2013.
During the three months ended September 30, 2014 and 2013, cost of VOIs sold as a percentage of sales of VOIs was 12% and 14%, respectively. The decrease in cost of sales generally and as a percentage of sales during 2014 is a result of a higher proportion of Secondary Market sales, which typically carry a relatively lower acquisition cost. Cost of VOIs sold as a percentage of sales of VOIs varies between periods based on the relative costs of the specific VOIs sold in each period and the size of the point packages of the VOIs sold (due to offered volume discounts, including consideration of cumulative sales to existing owners). Additionally, the effect of changes in estimates under the relative sales value method, including estimates of project sales, future defaults, upgrades and incremental revenue from the resale of repossessed VOI inventory, are reflected on a retrospective basis in the period the change occurs. Therefore, cost of sales will typically be favorably impacted in periods where a significant amount of Secondary Market VOI inventory is acquired and the resulting change in estimate is recognized.
As a percentage of system-wide sales, net, selling and marketing expenses increased from 45% during the third quarter of 2013 to 48% during the third quarter of 2014. Generally, the increase in selling and marketing expenses and the increase in selling and marketing expenses as a percentage of sales during the 2014 periods compared to the 2013 periods was a result of Bluegreen's continued focus on increasing its marketing efforts to new customers as opposed to existing owners. Sales to existing owners generally involve lower marketing expenses than sales to new customers. Bluegreen expects to continue to increase its focus on sales to new owners and, as a result, sales and marketing expenses generally and as a percentage of sales may continue to increase.