Timeshare Datashare: Resort Occupancy Remains Strong in 2011


Provided by ARDA International Foundation
According to the newly released State of the Vacation Timeshare Industry: United States Study, 2012 Edition, the timeshare industry reported an average 78.9% occupancy rate in 2011, compared with a 60% occupancy rate for the hotel industry. (Source: "STR Monthly Hotel Review: December 2011" Smith Travel Research)
Owners, their guests and exchange participants accounted for about 64% of available intervals. Renters accounted for another 12%, while marketing guests contributed another 3%. The percentage of occupancy related to rentals is up this year from 10% last year.
                        Occupancy Breakouts
datashare 201206 

Source: State of the Vacation Timeshare Industry: United States Study, 2012 Edition, conducted for the AIF by Ernst & Young

With numbers the industry is seeing, why can't you get into the resorts? The average is 21% vacant. With 3% being used for marketing guests, why are they letting potential members stay at the resorts and telling the owner there is no room for him.

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